Is My Major Gift Program at its Full Potential?
Based on decades of experience with major gift fundraising, Veritus leaders have developed this course to help managers and leaders…
- Know the essential strategic and management steps to set up a new major gift program or revitalize an old program;
- Create bottom-up budgets that align with reality-based donor giving patterns and metrics;
- Align organizational expectations for Return on Investment with the maturity of your program and the experience of your staff;
- Create the right performance expectations with major gifts fundraising staff, as well as with finance and program managers;
- Set and review annual goals with your major gifts fundraising staff that are measurable and achievable.
Interested? Here’s what we’ll cover:
Understand how a major gift program should be a key economic driver in your overall fundraising program.
Get tools to know when it’s financially worth it to add MGOs to your development team.
Create a bottom-up revenue forecast based on current donor data for each MGO.
Set an economic baseline for your program as you prepare to measure future progress.
Learn to create your organization’s major gift revenue forecast based on donor realities.
Learn how to develop collaboration between finance, program and major gifts in order to create offers that donors will want to support through their giving
Learn how to gauge a MG program’s proper ROI based on its longevity and maturity.
Learn to hire the right MGOs, then develop key performance metrics and reporting standards for MGOs and for your program in general.
How does this work??
This is a self-directed online course, where you will learn each of the principles and tools above through readings, podcasts, and webinars. As you progress through the course, you will complete assignments designed to help you implement your learnings in your real-life situation. Through a live webconference, you have time to ask your questions directly to Richard Perry, Jeff Schreifels and our team of experts – and you will gain from interaction with your peers.
This course should take you 6-8 hours of self-directed time to complete, over about four weeks. When you put in the work, you will emerge with a greater understanding of how to manage organizational expectations and set realistic goals for your major gift program.
You probably have some questions about how this course might apply to your situation. Read below for more useful information.
How exactly does this work?
This course is offered on-demand. Once the course begins, you will have four weeks to complete the course and turn in your final assignments. The four weeks is measured from the date of your first login, so be prepared to start your work at that time.
You’ll go through a recorded webinar, a podcast, and multiple assigned readings. At the end of the course, you’ll have a required application assignment, to ensure learning and to help you apply the course materials to your fundraising team’s real-life situation.
You’ll learn what kind of return to expect from your major gift program spending; you’ll be able to set more realistic revenue expectations that will stretch your MGOs but not break them; you’ll evaluate your staff and program for future improvement; and you’ll learn how to manage and expand your staff to grow revenue over time.
This course is available on-demand; so you can choose to register and begin this course whenever you’re ready.
YES. Those completing the course will receive 6 CFRE Credits.
Is this course for me?
If so, this course is for you. If you manage fundraising staff, or you’re responsible for setting budgets and reporting financial results of fundraising, you’ll want to take this course.
Managers and executives who oversee fundraising work need to know how to create budgets, individual staff goals, and departmental policy that are driven by current donor data. And when you report to your board or CFO, you’ll want to know what a reasonable return on investment might be.
If you manage staff, this will give you the tools you need to set and review goals regularly. You will also have a new understanding of the role your fundraising staff will play as you guide upper management to set annual budgets for your department.
However big or small your operation, you have budgets and goals to set, and expectations to manage. And when the time comes to expand, the information in this course will help you evaluate when you can hire your next MGO.